Hello, I'm Tata, an art director and senior graphic designer originally from Georgia, now based in Berlin. My journey began in fine arts and eventually led me to the world of graphic design, where I discovered the power and beauty of visual communication. With a decade of industry experience, I've worked with 8 advertising and design studios and have collaborated with even more as a freelancer. I have experience working with a variety of clients, including major global brands such as Coca-Cola and Mastercard. I've led design teams and worked closely with clients. Additionally, I've been fortunate to share my knowledge as a lecturer at a prestigious university in Tbilisi, Georgia, further enriching my own skills and understanding.
Throughout my career, I've developed expertise in various areas such as art direction, concept development, branding, logo design, campaign design, event design, editorial design, packaging design, illustration, typography, and hand lettering.
What truly inspires me is being involved in the entire creative process—from conceptualization and art direction to final execution. I approach each project with a deep sense of pride and responsibility, striving not just to meet but to exceed expectations and make a lasting impact through my designs.