Ad Black Sea is a prestigious international creativity festival in Georgia that has experienced remarkable growth since 2015. This specific branding is general since festival adopts a new and distinct visual identity every year.
The festival's primary logo features 3 waves, and I developed a dynamic visual identity based on these wave shapes. This design serves to establish a strong connection with the festival's main logomark. The branding reflects the friendly and approachable atmosphere of Ad Black Sea, highlighting its commitment to fostering creativity and providing memorable experiences for participants.
