Baraka presents a range of agricultural products sourced from reputable brands while also delivering agrotechnology, services, and valuable insights on advancements in the industry. As an Art Director and graphic designer, I was responsible for the branding of Baraka, collaborating with a team of talented designers. My objective was to develop a brand concept that exemplifies Baraka as a connector. I aimed to establish it as a platform that connects people, ideas, and opportunities in the agricultural realm.
To capture this essence, I created a logo and corporate design featuring a bridge. The bridge symbolizes the connection Baraka facilitates, representing a gateway to endless possibilities and knowledge within the agricultural sector.
